Shannon Liss-Riordan launches television ad in bid for attorney general

Originally published July 6, 2022 (here)

By Emma Platoff

Boston Globe

Shannon Liss-Riordan, a prominent labor attorney and candidate for Massachusetts attorney general, is putting hundreds of thousands of dollars behind a new television ad in a bid to boost her name recognition and support ahead of September’s Democratic primary.

“Shannon Liss-Riordan’s called the workers’ champion,” intones a cheerful narrator in the 30-second spot, which will air starting Wednesday. “Now, she’ll be your champion as Massachusetts’ next attorney general.

The ad will air for several weeks on both broadcast television and streaming platforms in the Boston, Springfield, and Providence media markets.

Liss-Riordan, 53, has billed herself as a “private attorney general” for her decades of work representing restaurant employees, janitors, and sex workers and taking on corporations as large as Uber, Lyft, and Amazon. The ad leans into that pitch, calling her “one of the most effective lawyers of her generation.”